Today we got the awesome news: after a three-month campaign
supported by more than a million people worldwide, LEGO has announced it will
not renew its contract with Arctic destroyer Shell.
This is fantastic news for LEGO fans and Arctic defenders
everywhere. And it’s a huge blow to Shell’s strategy of partnering with beloved
brands to clean up its dirty image as an Arctic oil driller.
So how did we win this victory for the Arctic? Let’s take a
look back at the top five moments of our campaign: