Everyone is excited about Airplot. (Have you joined up?) I'm excited, the 32,000 people (and counting...) who have signed up are excited, and now the design community have also been getting excited - specifically about the amazing designs for the campaign that creative types Airside put together for us. We got them to do it not because their name sounds a bit like the campaign, but because the work they produce is immaculate. (My friend Rich, who is a bit of a design geek, was spectacularly envious that we were working with them.)
On their blog, Airside are showcasing some of the sketches they created when coming up with the Airplot logo. It's interesting to see how different themes come out in the logo ideas - images of the land, representations of the community against aviation expansion (all those clusters of things), and the slightly cheeky tone many of the designs have to them. (Buying the government's runway is, after all, quite a cheeky thing to do.)
You can check out their blog posts about it here and here, and LogoDesignLove picks apart the process here. What do you think of the logo? Is there another one you would have picked? Let me know in the comments...
