VW: social media rebellion - an experiment

Posted by Br1an - 6 January 2012 at 4:27pm - Comments
Volkswagen is ignoring us on social media. Time to make some noise.
by. Credit: Greenpeace
Volkswagen is ignoring us on social media. Time to make some noise.

As you may well know, Volkswagen has decided to ignore over a thousand of your comments on Facebook. This isn't just a social media faux pas, it's also downright rude.

They want us to go away quietly. But we won't. This is about the world's biggest car maker risking our future.

We really need your help.

Volkswagen have massive advertising budgets and have huge teams of people operating their Facebook accounts. We don't. But what we do have is all of you - real people - who care passionately about the planet and challenging those who disregard it.

We need you to make this Facebook protest viral.

Volkswagen is exposed on dozens of Facebook pages (see below) and we need to expand our protest so that our demands are at the top of the comments on all of them. In all languages. Anywhere in the world.

We've set up an open Facebook group which you can join to let other activists know when new posts arrive and to invite your friends to help.

This is totally open to you - nobody is controlling it.

We're not spamming - this is a legitimate protest against a company that is lobbying against climate laws and refusing to talk about it.

Here's what you need to do:

  1. Join the 'Jedi Council: VW will not ignore us' Facebook group
  2. Follow or like all of Volkswagen's Facebook pages (listed below). Don't worry you can unlike them later
  3. As soon as you see a new post, comment on it. Post a link to this group if nobody has already to let others know
  4. Add your friends to the group

Things to ask:

1. Why won't VW respond to criticism on Facebook?
2. Why is Volkswagen's boss refusing to meet us?

We will stop when:

  1. VW responds to our comments about lobbying against climate laws
  2. When Martin Winterkorn agrees to meet us

Let the group know if people are rude to you or are deleting your comments.

Remember: be nice. We are not being abusive. We want a response to legitimate questions about Volkswagen and its attitude towards our planet.

Use the Force.

Brian (ex-VW employee)

Volkswagen's Facebook pages:

UK: http://www.facebook.com/VolkswagenUK
Germany: http://www.facebook.com/VolkswagenDE
Australia: http://www.facebook.com/VolkswagenAustralia
Brazil: http://www.facebook.com/pages/Volkswagen-do-Brasil/195799454437?v=info
Canada: http://www.facebook.com/vwcanada
Costa Rica: http://www.facebook.com/pages/Volkswagen-Costa-Rica/142609615762380
Croatia: http://www.facebook.com/VolkswagenHrvatska
Denmark: http://www.facebook.com/volkswagendk
India: http://www.facebook.com/Volkswagenindia
Middle East: http://www.facebook.com/VolkswagenMiddleEast
Portugal: http://www.facebook.com/VWportugal
Romania: http://www.facebook.com/pages/Volkswagen-Romania/286947639638
Turkey: http://www.facebook.com/vwturkiye
Ukraine: http://www.facebook.com/VolkswagenUA
US: http://www.facebook.com/VW
Argentina: http://www.facebook.com/VolkswagenArg
Motorsport: https://www.facebook.com/volkswagenmotorsport
International: https://www.facebook.com/volkswagen
Netherlands: https://www.facebook.com/volkswagennl
Belgium: https://www.facebook.com/VolkswagenBelgium
Turkey (commercial vehicles): https://www.facebook.com/vwticariarac
Italy: https://www.facebook.com/VolkswagenIT
Korea: https://www.facebook.com/VWKorea
Paraguay: https://www.facebook.com/VolkswagenParaguay
Spain: https://www.facebook.com/volkswagenesp
Mexico: https://www.facebook.com/VolkswagenMexico
Reunion: https://www.facebook.com/volkswagen.reunion
Bulgaria: https://www.facebook.com/VW.Bulgaria
Bosnia&Herzigovina: https://www.facebook.com/pages/Volkswagen-BiH/190527117636619
Canary Isles: https://www.facebook.com/vwcanarias
Russia: https://www.facebook.com/volkswagenrussia
Poland: https://www.facebook.com/VolkswagenPolska
Slovenia: https://www.facebook.com/pages/Volkswagen-Slovenija-Official/132019426830397 Finland: https://www.facebook.com/volkswagensuomi
Japan: https://www.facebook.com/VolkswagenJP
Czech Republic: https://www.facebook.com/VolkswagenCR
Chattanooga, USA: https://www.facebook.com/VolkswagenChattanooga
Bolivia: https://www.facebook.com/VolkswagenBO
Chile: https://www.facebook.com/pages/Volkswagen-Chile/177540868925607
South Africa: https://www.facebook.com/VWSA
Hong Kong: https://www.facebook.com/VolkswagenHK
Sweden: https://www.facebook.com/VolkswagenSverige
Peru: https://www.facebook.com/pages/Volkswagen-Peru/10150107498660184
Colombia: https://www.facebook.com/pages/Volkswagen-Colombia/157359044325721
Serbia: https://www.facebook.com/VolkswagenSrbija
Venezuela: https://www.facebook.com/pages/Volkswagen-Venezuela/86582767044
Egypt: https://www.facebook.com/VWEgypt
Style: https://www.facebook.com/VolkswagenStyle
eGames: https://www.facebook.com/volkswagen.egames

uman influence climate change is still very much an understudied hypothesis which western governments are jumping on in order to create a green energy bubble (see Germany). How typical of a leftist organisation to take pseudoscience as fact and propagandize to an ill informed public. VW are well within their right to oppose climate legislation just as it is within the right of GreenPeace to support it.

Andrew Holway said "climate change is still very much an understudied hypothesis"

Er, have you noticed how much the Arctic Ice cap has reduced in the last 30 years?

http://www.popsci.com/environment/article/2009-07/satellite-pictures-sho...

You are an idiot who is ignoring obvious facts because you don't want to face up to your responsibilty. This is on a scale that's more important than humanity's stupid left wing/right wing politics.

well, thanks for yor info but I believe I am very well informed and your comment  sounds like  a typical  full- of-fear one who prefers profit bubbles than green ones :-]. 

Hi Br1an, i could not find a way to contact you, but i hope you are going to read this:

i was the producer of the winning film of the dark side campaign film competition and made a picture using the "dark side" theme you might want to use, if you are interested, please contact me,

Andreas

No offense, but you guys are coming off as completely self-righteous and full of nonsense. 

Don't get me wrong, I understand standing up for things you see which are wrong.  But no matter how much I Google around, I can't find any real discussion at all about these issues which you're claiming exist.  No detailed information which could allow for one to make an educated opinion about the company or the allegations against it.

All I can find are posts like this which just make a claim and ask for rallying, relying on people to simply blindly follow your request, and then hudreds of people doing just that, going around on facebook blindly following your request and posting the same parroted questions.  To the not-so-easily-led, this just makes you appear full of hot air.

Rude?  You honestly expect any global company to have people authorized to speak for the CEO of the parent company in response to thousands of people repeating it?  Rude is going to places like facebook pages in other countries, like the Chattanooga Operations page, which is geared at keeping people up-to-date on the goings-on of the recently platinum LEED certified manufacturing facility, and forcing people to pay attention to you by parroting the same rhetoric over and over.  All you're doing is trying to hijack the intent of the forum, and pissing on the spirits of the people who work hard in that region, under the guise of standing up for something, which none of the sheep can bother to elaborate on, and which has nothing to do with the people reading or responsible for the page on which you're posting.

When you're too eager to vaguely speak out, motivated by vague rallying cries like this thread, you just come off as self-righteous, not consciencious.

"Remember: be nice. We are not being abusive. We want a response
to legitimate questions about Volkswagen and its attitude towards our
planet."

 It's not nice to keep hijacking conversations about unrelated things. 
It's also not nice to pretend to your followers that all you're doing is
honestly seeking a response in a civil manner.  It's insulting to the
intelligence of everyone

Legitimate or not, all you're doing is trying to annoy people to get
noticed, by rallying people to ask questions that you absolutely KNOW
will NEVER just suddenly be answered by some official on a social
networking site.  When I see such links, I'll will post as I just did a moment ago, calling you on your completely misguided, insulting, intrusive BS.  Nobody wants to see posts about hard work and accomplishment of the bottom tier labor force disrespectfully hijacked and turned into self-righteous propaganda.


Hi MarkD

You'll find all the detailed information you requested here in the full report: http://www.vwdarkside.com/en/pages/vw-report

I'll stop posting on Volkswagen's social media pages when they answer my questions. Ignoring us won't make us go away.

Neil

Mark - do you work for Volkswagen? This makes you sound like you do:

....... is going to places like facebook pages in other countries, like the
Chattanooga Operations page, which is geared at keeping people
up-to-date on the goings-on of the recently platinum LEED certified
manufacturing facility......

So if you do, can you ask your bosses, to talk to their bosses, and get Volkswagen to face up to their responsibilities, and stop pretending they can get away with watering down climate change laws.

"I'll stop posting on Volkswagen's social media pages when they answer my questions. Ignoring us won't make us go away."

Well Neil, you can't just assign an obligation to respond to you personally to whoever you decide to direct rhetoric at.  But that aside, using avenues which do not reach the intended target, doesn't mean that someone is ignoring you.  You're just committing to annoying people with rhetorical questions which have nothing to do with them... 

Generating spam to the Vokswagen pages on Facebook? That is endeed really rude! want the people to do the job for you!! Come on just do it yourself!!

Generating spam to the Vokswagen pages on Facebook? That is endeed really rude! want the people to do the job for you!! Come on just do it yourself!!

Well Mark, I am supportive of the action because I am a customer with 2 recent cars and I happen to care a lot about Climate Change. I also know about the current lobbying, you want some sort of "facts", well read this as an example (there are plenty more): http://www.guardian.co.uk/environment/blog/2011/jul/25/conservatives-meps-climate-lobbyists-transparency-huhne

Volkswagen is one of many, but they happen to be the company I bought my cars from so I feel they have a responsibility to me, the client. Oh, and before I forget, please tell your boss's boss's boss to meet with Greenpeace and to stop lobbying. We, customers, hold the wallet; we have no problem using it with an environmentally responsible company.

 

Mark - I've expressed my views as to your comments, more fully on the other thread. But in brief:

But that aside,
using avenues which do not reach the intended target, doesn't mean that
someone is ignoring you.  You're just committing to annoying people
with rhetorical questions which have nothing to do with them... 

This is starting to sound like the, ;we were just obeying orders' argument - if these PR people work for Volkswagen, they have a responibility to explain to the public what's going on, and they have a responsibility for Volkswagens climate wrecking ways. If they (you?) don't like it they/you should quie, and explain in their/your letter of resignation why you're leaving.

While VW are destroying my childrens future, then it's entirely appropriate to post comments on Facebook, and probably a whole lot more. VW must stop getting in the way of European laws they don't like.

The thing is guys (for those who commented below), the VW EU legislation lobbying campaign does exist. No wonder you have not heard much about it, as VW are keeping it as far under the carpet as they can push it. It's as real as climate change (to which we do have scientific evidence. For more information, contact me about it and I'll put you in touch with someone who can explain it better than I can), and the sooner you acknowledge these facts, the sooner we can all make a difference to the planet.

Andrew Holway said "climate change is still very much an understudied hypothesis" - er, no - there's a VERY large body of peer-reviewed science showing it to be real. If someone chooses to dispute this, well, fine but frankly it's like refusing to accept that the moon is rock rather than cheese.

MarkD said "no matter how much I Google around, I can't find any real discussion at all about these issues which you're claiming exist" - that's because it's been happenning behind closed doors and VW have been keeping it VERY quiet. Also, MarkD seems unhappy because he feels social media isn't the right forum for this issue - however, we have contacted VW via various more traditional routes with a similar lack of response. PR people at VW will see our messages and can pass them up the managerial ladder quite easily. Don't forget, Greenpeace is not anti-VW - it just wants the company to stop lobbying against climate change legislation.

cris tompson said "want the people to do the job for you!! Come on just do it yourself!!" - er, that's exactly what we are doing...

What is true is that VW are promoting a green image through their advertising, but acting in direct opposition to this, and this is irresponsible in the extreme when carbon emissions need to be reduced.

When the CEO meets with Greenpeace the posts will stop. I have a brain I am not being forced to do anything I don't want to do. The science is there to back up climate change, ask any climatologist and they will tell you how it is (do not take other scientists opinions to seriously as they are not experts of this feild, would you ask a biologist about rockets?). Greenpeace has simply asked for a meeting and they have been ignored. They have asked us to ask VW why this is so. What is so hard to get? We care for the Earth. Is this a bad thing? VW continue to answer other people's questions and posts but not ours.if you want it to stop maybe you should also ask the same question. Why is VW ignoring us. If it is bothering you so much then get them to respond.

"We, customers, hold the wallet; we have no problem using it with an environmentally responsible company."

And dcaron, which company would that be?  Which major manufacturer doesn't make gas guzzlers along with it's sippers, lax in emissions in nations where the standards are lax, because they stand to make better profits with fewer environmental restrictions?  Are you all going to just buy Smart cars because they tell you they're smart?  Any clue how they compare to a VW or Audi TDI?  Probably not.

"What is true is that VW are promoting a green image through their
advertising, but acting in direct opposition to this, and this is
irresponsible in the extreme when carbon emissions need to be reduced."

Says you, but only in repeated statement, not in direct factual references.  Aside from your repeated rhetoric focusing on VW, there's nothing I see which puts them on some special pedestal of supreme evil.

You see Mark, what you don't understand is that it’s not
just the hippies that understand environmental issues anymore, but all spans of
society. Your argument is shallow and without substance. You think that it’s
only cars that my wallet can impact, it can also impact travel, it can impact
research, it can impact the products I choose like plastic and use alternative
options that reduces oil consumptions, even with toothpaste if I want to. I'm a smart enough consumer to know not the get greenwahsed either.

VW is just one of many companies
that need to listen and understand that there are a lot of us, consumers, that are now very
active in choosing what we buy and what we don't. And I want VW among others to
know that it’s no longer ok to drive policies that have deep social stains.
So if it means that I will never buy a "new" VW to make that point, so be it, afterall, if I only buy a used cars in the future, there is not a lot of new money for VW or others. There are other options as well. Trust me, we can get very creative.

So, unless you are simply an agitator, please try to add some substance to your argument
and propose other solutions if you don't like this one, but please don’t be just a naysayer, it not very elegant.

Mark, again I've made a more substancial response to your other comments on the other blog. However you do seem to be posting more obnoxious stuff here. The above comment is simply daft.

Volkswagen adverts for Blue Motion technology are everywhere, there Facebook pages currently advertise the nice shiny e-bugster, and yet the vast majority of the cars they produce are old fashioned petrol engines.

You dismiss links to reports, but did you both to read it? I'm sure Volkswagen have, and if there were any factual errors I'm sure they would have been very happy to point them out. The key fact (which again VW haven't disputed) is that only 6% of the vehicles they sell are fuel efficent, with 88% emitting 120g/km.

So Volkswagen are heaviliy advertising their green vehicles and their nice friendly image. Volkswagen however are still producing mainly old fashioned inefficent cars, and your comment above is ill informed rubbish.

Mark - the facets are there, you either just can't be bothered to read them, or you're being paid to ignore them. Or for a final quote;

"It is difficult to get a man to understand something, when his salary depends upon his not understanding it!

Simon, you don't seem to understand what we're discussing here, you and I.  I didn't say that they don't advertise blue.  I said only in your rhetoric do they appear to advertise blue while acting black.

All manufacturers advertise their varying types of vehicles.  Some big things that attract people are low fuel consumption, power/performance, and price.  So VW, just like any other, will advertise green/blue, they'll advertise low consumption, they'll advertise power, and they'll also advertise price and offer base models.  And maybe you're not aware, but people can choose to build and order their own vehicles, and wait for it to be built and shipped if they don't find what they want sitting on a dealer's lot. 

So if most people wanted just consumption, there would be great enough demand to warrant focusing production on those vehicles.  The "problem" with green isn't companies any more than it is the consumer base.  No company, no matter how big, would do well to stop producing what is in highest demand in order to try to force the majority to buy what the minority want them to.  But as long as people also want models that focus on power, or focus on
low cost, those will continue to be mass produced as well, by all manufacturers.

When you say "links to reports" what you really mean is "links to propaganda articles."  There's a HUGE difference between an article with pictures and bold anti-VW quotes, with general statements and claims, versus an actual report or study containing graphs and charts or at least a spreadsheet or list with a broad range of statistics comparing specs of vehicles, and percentages of sales of each type of vehicle, across a broad range of manufacturers.  The latter of which I haven't seen anything close to regarding the source of the claims in your rhetoric and propaganda.  That all supports my claim that the "why VW" has to do with the size of the target they represent moreso than actually being particularly "evil."

In your 6% efficiency stat, are you including all of VW group's brands?  I would find it kinda silly to suggest that VW are evil compared to a company with more choices of efficient vehicles if you base it on the fact that VWaG have less efficient brands of commercial vehicles and high end sports cars, especially without bothering to mention the percentages of the lesser efficiency vehicle their competitors also sell.  But if you're simply suggesting this 6% within just the VW brand, do you really intend for me to believe that only 6 out of every 100 VW cars are a TDI?  I'd have to ask for a source for that figure as well.

I'm actually trying to be fairly objective in what I'm saying to you.  I'm questioning the motive, direction, and lack of statistical data supporting claims, as well as suggesting that this campaign in particular doesn't do much but annoy common folk.  Calling me daft, lazy, ill informed, bought off, or any such thing isn't much of a response to that.

@mark we've said many times that Volkswagen makes (some) efficient cars. This isn't about the cars, it's about the company.

As the controlling force in ACEA, the car industry lobby in Europe, VW does have a special responsibility. By lobbying against stronger car efficiency standards they're driving up our oil consumption and as a consequence pushing oil extraction into the frontiers of places like the melting Arctic and the tar sands of Canada.

Don't you think it would be good to collectively reduce our oil consumption? Surely there's not a better, fairer way than ambitious standards that all car companies are bound by.

This campaign is now over six months old and yet Martin Winterkorn is stubbornly refusing to meet us. Is that an unreasonable request?

Here's more on the ACEA lobbying http://is.gd/UKW8MG and the myths of carmakers http://is.gd/ctYMy3

James

Follow Greenpeace UK