Get your message to Nestlé in the papers

Posted by jamie - 5 May 2010 at 4:30pm - 4 Comments
Why is there a finger in my Kit-Kat?
All rights reserved. Credit: Greenpeace / John Novis
Kit-Kats use palm oil from Indonesian plantations - threatening orangutan habitats

Okay, so Nestlé has received tens of thousands of emails, not to mention hundreds (maybe even thousands) of phone calls about the palm oil in its products, but we're still not seeing much in the way of affirmative action. So how about putting a huge advert in a major international newspaper to remind the executives that we're still expecting to see some major announcements very soon?

To buy the advertising space, we need your help and our aim is to raise £50,000 - it's a huge wadge of dosh but it will be seen by Nestlé's partners and investor, and if a lot of people give a small amount, it'll be an easy target to reach. We've got over 10,000 fans on Facebook, so if everyone of those gave just £5, we'd have change to spare.

We're still deciding which would be the best paper to place an advert in but it will be somewhere high-profile. We're also working on what it will look like although we'll be placing the advert on your behalf - it will be from our supporters as much as it is from Greenpeace.

Whatever you can contribute will help us buy some major advertising space that will not go unnoticed by Nestlé. And help us find more willing contributors on Facebook and Twitter.

Article tagged as: forests, kit kat, nestle, palm oil
Comments Commenting is now closed

Hi,
I'm not entirely convinced that this is the best point of action to be taking now.
It is clear that the audience, Nestle, investors and shareholders do know about the problem and the GP campaign. I don't necessarily think a big ad in a national media will make them react any differently.
Would really much like to hear some further comments about your decision why this is the best way forwards, £50,000 is a huge amount and I believe it could be better spent in other avenues. You get much better coverage on your direct actions, such as invading shareholders meetings, demonstrating at Nestle headquarters, creating the kitkat video etc.
Anyway, I am sure you will have some good views and points backing your decision, interested in hearing them.

Thanks,

By missyGreen - 7 May 2010 at 11:06am

Have you seen this? A big palm oil company is hiring a PR agency to help turn its image around.....
http://prweek.co.uk/uk/News/MostDiscussed/999738/Controversial-palm-oil-...

By amy77 - 7 May 2010 at 3:48pm

Hi, I'm not entirely convinced that this is the best point of action to be taking now. It is clear that the audience, Nestle, investors and shareholders do know about the problem and the GP campaign. I don't necessarily think a big ad in a national media will make them react any differently. Would really much like to hear some further comments about your decision why this is the best way forwards, £50,000 is a huge amount and I believe it could be better spent in other avenues. You get much better coverage on your direct actions, such as invading shareholders meetings, demonstrating at Nestle headquarters, creating the kitkat video etc. Anyway, I am sure you will have some good views and points backing your decision, interested in hearing them. Thanks,

By missyGreen - 7 May 2010 at 11:06am

Have you seen this? A big palm oil company is hiring a PR agency to help turn its image around..... http://prweek.co.uk/uk/News/MostDiscussed/999738/Controversial-palm-oil-...

By amy77 - 7 May 2010 at 3:48pm

GP online