No matter
what you think about fast food, you’ll no doubt agree that rainforests
shouldn’t be trashed to make packaging destined for the rubbish pile. But that’s
exactly what’s happening. Asia Pulp & Paper (APP) is supplying KFC with
packaging products that are made from Indonesia’s rainforests.
The original Colonel Sanders couldn’t
have imagined the company he founded in 1930 would be driving rainforest
destruction half a world away from where he started it in Kentucky, USA.
But a new Greenpeace International report,
‘How KFC is Junking the Jungle’ shows just that. Thorough supply chain research and forensic testing has
revealed how KFC is buying paper products made from rainforest fibre, supplied
by APP. APP sources rainforest logs from the habitat of the endangered Sumatran
tiger. Last week
the company made what
it claimed were 'new commitments' to protect forests. In reality it will
still continue to rely on rainforest clearance.
Today we are launching a global campaign to persuade KFC and parent company
Yum! to clean up their act by cutting rainforest destruction out of their
supply chains. To kick things off we’ve released a new video showing the
Colonel freak out as his famous secret recipe is finally revealed.
Meanwhile our activists at the KFC
headquarters in Louisville, Kentucky have also given executives a wakeup call
they couldn’t ignore as they arrived for work this morning. A giant banner with
a Sumatran tiger has been placed on the front pillars of the KFC headquarters
reading: “KFC Stop Trashing My Home.” The building, nicknamed “the White House”
because of its resemblance to the US Presidential residence, looks out on a
lake where another team of activists deployed another banner to hundreds of
Yum! Brand employees with a similar message.
KFC and Yum! have done the least of any
of the top fast food companies to rid their supply chain of rainforest
destruction, ignoring the evidence and dragging their feet for years as we and
others have tried to get them to change their sourcing. If endangered animals
like the Sumatran tiger are to survive in the wild, companies like KFC cannot
continue to turn a blind eye to rainforest destruction.
But a revolt is in the air and we need thousands of people like you to
join it.
We know KFC and YUM! can do better. Help
tell the Colonel that his secret recipe for rainforest destruction is ‘no
good’. Right now people across the world, are telling one of the world’s
biggest fast food companies that responsible companies don’t turn rainforests
into trash.
Join the revolt today and help change KFC’s secret recipe for destruction.
