'My Barbie is naked!': tales from the treasure hunt

Posted by jamie — 15 June 2011 at 11:38am - Comments
Chainsaw Barbies
All rights reserved. Credit: Greenpeace
Some of the Chainsaw Barbies that have been apprehended

All over the country, Chainsaw Barbies are being searched out and snapped up as part of our Barbie treasure hunt. St Ives, Hexham, Dundee, Malvern, Scarborough, Newtown, Loughborough – they've all been invaded by malevolent mannequins who, not content with savaging Indonesia's rainforests, have gone awol across the UK.

Nearly 140 Chainsaw Barbies have been captured already but that means there are still several hundred out there waiting to be found. Check the Barbie Hunt map to search for ones nearby, go looking and once you've found one, follow the instructions on her tags to join our crack Barbie Investigation Bureau. Sadly, from reports I've received, it sounds like some have wandered, never to be seen again, but keep looking. Or you can make a Chainsaw Barbie of your very own.

Some of the Barbies which have already been found are popping up on Facebook, gathering around the bureau page. And the comments I've received from the people who found them are well worth reading, if only to see what amazing people Greenpeace supporters are:

"The Barbie I found in Malvern was broken apart, hair was scorched, and scattered around the library garden's shrubbery, but I found all the pieces apart from one leg!"

"I CANT BELIEVE I JUST FOUND RATTY BARBIE! Had to scurry round the pub garden in my checky pyjamas in the rain hahahhaha :)"

"She was very naughty when we captured her and tried to saw down a few trees on the way home. But we restrained her and she won't be causing anymore trouble now."

"When we found her, she was trying to fix her chain saw which had stopped working as it got so wet in the rain. She is now safely in custody in our cat's basket, we have drained the fuel out of her chainsaw so that she can't cut her way out! Would you like a photo of her in her holding cell?"

"This is awesome and a very important cause, but my Barbie is nekked!"

"Found Barbie with a big white and gold dress. My brother wants to know where 'Killer Ken' is, so he can join in the hut too?!!?"

"Found dismembered under the tree (we only found one leg, the head and the clothes). Fortunately the tags were left too."

"This was fun! I went round Edinburgh on my bike looking for Barbies in four different locations before I found one!"

To read the latest from our Barbie brigade and to add yours, why not like us on Facebook now?

Find out more about our Barbie & Mattel Forests campaign:

I just want to let Greenpeace know that I am cancelling my monthly donation as I am so disappointed by this campaign. 


This article and comments pretty much sum up why. I thought Greenpeace was a force for good in the world that wasn't scared of operating outside of the mainstream when the mainstream is doing bad things, but it turns out you're just the same old dickheads who run the rest of the world. 

The aspect that annoys me most is that it is almost exclusively men who destroy the planet, and now Ken gets to take the moral high ground! 

Like I say, I'll be cancelling my donation now, I want my money to go to people making the world a better place not reinforcing stereotypes which degrade my entire gender. 

In relation to the above comment, that is ridiculous. The campaign has nothing to do with the fact that Barbie is a 'female' - she doen't even exist. Using Ken as the figurehead for the campaign is a clever way of enforcing what they are trying to do. Barbie is the postergirl for the brand. If they had have made it the other way round ('Ken, you're dumped!') it would have been far less effective. You have to think about what they are actually trying to achieve, and that is to save the rainforests thus protecting the lives of so many innocent animals. The imagery they use is simply a way to get across this important message, it does not change the aim of the operation. It will still make the world a better place. Cancelling your donation because of what - fictional - person they use to front the campaign is silly.

I am really shocked by the gross nature of this campaign. 

The issue itself is very serious and I am glad Greenpeace is bringing our attention to it but the way you are doing this is infantile.  I realise this is a 'postmodern' joke but I am afraid it detracts from the seriousness of the issue and I feel it degrades the campaign.  It certainly alienates me.

I think the marketing people need to go back to the drawing board and put something a bit more mature and informative together. Start spending our money wisely or more of us will be leaving.

Not funny.  Tacky and horrid.


It is a serious issue but you've got to admit, destroying rainforests to produce disposable packaging for non-essential goods is pretty ludicrous. And there's nothing to say that environmental campaigning can't be fun. But the campaign is backed up by some weighty evidence - see http://www.greenpeace.org.uk/sinar-mas-under-investigation for all the details.

About Jamie

I'm a forests campaigner working mainly on Indonesia. My personal mumblings can be found @shrinkydinky.

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