Blog: Forests

Amazon deforestation expands into previously intact areas

Posted by andrem - 14 July 2011 at 12:15pm - Comments

These aerial photos, taken on 29 and 30 June 2011, show new areas of deforestation in previously intact areas of the Amazon rainforest. The two insets are satellite images showing before and after the deforestation had occurred. Campaigner Andre Muggiati was aboard the plane when these photos were taken.

Christmas comes early as Santa disrupts Hasbro's Xmas toy preview

Posted by jamie - 13 July 2011 at 4:47pm - Comments
Santa gives out children's letters complaining about Hasbro's use of toy packagi
All rights reserved. Credit: Felix Clay/Greenpeace
Has Hasbro been naughty or nice?

It's July so the last thing any sane person will be thinking about is Christmas. Not so for those in the toy business because, with only 165 shopping days to go, they're looking ahead to the festive season.

Take Hasbro, for instance. Today, product and marketing managers have been showing off the new lines for Christmas to retailers and journalists and we thought we'd pop along as well.

Kids pen letters to Ken about Barbie's destructive deforestation

Posted by jamie - 12 July 2011 at 10:16am - Comments

Our Barbie campaign has struck a cord with many people and when you realise how ridiculous it is that rainforest timber ends up in disposable toy packaging, it's not surprising. It's also not surprising that it's having an effect on the ultimate end users of Mattel's products – kids.

Lego announces forest plan, but what about Mattel?

Posted by andy.t - 7 July 2011 at 5:43pm - Comments
Lego
All rights reserved. Credit: Lego
Lego have promised to stop wrapping their toys in rainforest destruction

When Ken dumped Barbie last month, Mattel was not the only toy company put under the spotlight for their role in rainforest destruction. Our investigation showed that Hasbro, Lego and Disney are also wrapping toys in paper products coming from Indonesian rainforests.

The first of these toy companies to announce more substantive action is Lego, who have released a new statement on this issue today.

Call Mattel about Barbie's deforestation habit

Posted by jamie - 4 July 2011 at 5:37pm - Comments

Ken’s picked up the phone. And now we’d like you to drop Mattel a call too.

Create a new look for Barbie's latest career - rainforest destroyer!

Posted by jamie - 27 June 2011 at 10:37am - Comments
Scary Chainsaw Barbie
All rights reserved. Credit: Greenpeace
Barbie needs a new look to go with her new career

Thanks for all the Barbie reviews posted on Amazon - there were some excellent comments. The moderators have since removed them, but they'll have given Mattel something else to think about. Mattel has created many careers for Barbie over the years - vet, fashion designer, architect - but this latest career move as rainforest destroyer means she needs a whole new look.

Rate and review Barbie's dirty deforestation habits

Posted by jamie - 22 June 2011 at 5:48pm - Comments
Barbie deforestation reviews on Amazon
All rights reserved. Credit: Greenpeace
Review Barbie's deforestation performance on Amazon

There's no doubt about it, Mattel is under pressure.

Your email to the CEO, highlighting Barbie's dirty deforestation habit, has shown that toying with Indonesia's rainforests is not playing fair.

Evidence on McKinsey's bad forest influence grows

Posted by davidritter - 22 June 2011 at 2:53pm - Comments
Logger with a chainsaw on a tree stump in Papua New Guinea
All rights reserved. Credit: Greenpeace/Jeremy Sutton-Hibbert
McKinsey's advice on climate and forests could lead to more deforestation in countries like Papua New Guinea

Back in April, we revealed serious defects in national plans to reduce carbon emissions from deforestation, due to the influence of global mega-consultancy firm McKinsey. Incredibly, McKinsey’s advice to forest nations could actually lead to increased deforestation, more carbon emissions, huge loss of biodiversity and violations of human rights. Now we’ve taken another step in building pressure on McKinsey.

'My Barbie is naked!': tales from the treasure hunt

Posted by jamie - 15 June 2011 at 11:38am - Comments
Chainsaw Barbies
All rights reserved. Credit: Greenpeace
Some of the Chainsaw Barbies that have been apprehended

All over the country, Chainsaw Barbies are being searched out and snapped up as part of our Barbie treasure hunt. St Ives, Hexham, Dundee, Malvern, Scarborough, Newtown, Loughborough – they've all been invaded by malevolent mannequins who, not content with savaging Indonesia's rainforests, have gone awol across the UK.

How the toy industry and APP are responding to our Barbie campaign

Posted by Zulfahmi - 14 June 2011 at 3:00pm - Comments
Clearance of forested tiger habitat in Sumatra, Indonesia
All rights reserved. Credit: Greenpeace
This was once forested tiger habitat. Not any more

It’s been a busy few days since the latest phase of our campaign to stop deforestation in Indonesia got underway. There are now signs that in the toy sector both Mattel and Lego are preparing to make changes in the way they buy their packaging.

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