Blog: Forests

“Zero tolerance for illegal wood.”

These are the five words that say a lot but apparently mean little to Asia Pulp and Paper (APP), a company that has made a mantra out of repeating something which is simply not true. And today, we’ve released proof that what APP says is wrong.

Another blow has been delivered to the credibility of Asia Pulp and Paper (APP), thanks to some excellent work by WWF. In a survey of the certification bodies that APP regularly references to prop up its flimsy claims of sustainability, none of them would support APP's assertions about its environmental performance.

Asia Pulp and Paper – the company doing so much to jeopardise the future of Indonesia's rainforests – has done some pretty stupid things in the past. But pulping the trees in its own tiger sanctuary is astonishingly dumb.

And yet that's exactly what APP has done.

It seems the bad influence of McKinsey has diminished somewhat recently. The consultancy firm has been kicked out of Papua New Guinea (PNG), where it had been advising the government on how best to protect its rainforests and reduce emissions from deforestation. It seems the new (if controversial) administration has decided to cease doing business with McKinsey.