After the success of the UK Change Your Tuna campaign, where all our major tinned tuna brands have now pledged to phase out the worst fishing practices, our New Zealand office has brought the campaign to Kiwi cans - upping the pressure on home-grown seafood giant Sealord this week, writes Nick Young of Greenpeace NZ.
Sealord has a shiny new logo - but inside the can, it's the same old tuna.
Sealord tuna is caught unsustainably using massive purse seine nets and fish aggregation devices (Fads). It's a method that indiscriminately kills all manner of other sealife.
So our message to Sealord today is Nice logo - Bad tuna.
As Auckland wakes up this morning to see the Sealord logo in a whole new light.
A city-wide subvertisement campaign involving dozens of people began at 3am on Monday morning. It includes what is possibly the world's largest tuna can, banners in central Auckland and on all main arterial routes into Auckland, a sky banner, mobile billboards and a blitz of posters and flyers throughout the city.
Here's the live feed from the day:
It's a message that can't be missed. Check out the live feed here - and you can help by taking the message direct to Sealord via their brand new Facebook page.
There are better ways to catch tuna and in fact all major canned tuna brands in the UK have announced they're phasing out tuna caught with purse seines using Fads.
With enough public pressure we can make Sealord do the same here in New Zealand.
Check out more from this morning on Flickr and head to greenpe.ac/sealord-live for the latest.
Find out more about Greenpeace UK's work on tuna:
Same
fish, new business model
Fish
Fighting for the oceans! But the battle continues
Then
there were none: John West changes its tuna to drop FADs
Common
Fisheries Policy reform: glimmer of light in a sea of darkness
Projecting
change for our oceans in South Korea
Change
your tuna goes global as NZ and Canada turn the heat on their tins
