Blog: Oceans

After the success of the UK Change Your Tuna campaign, where all our major tinned tuna brands have now pledged to phase out the worst fishing practices, our New Zealand office has brought the campaign to Kiwi cans - upping the pressure on home-grown seafood giant Sealord this week, writes Nick Young of Greenpeace NZ.

The hubbub has now died down since we announced that John West’s shift completed a clean sweep of change among major players in the UK tuna market. And it’s been a week since Hugh Fearnley-Whittingstall’s Fish Fight: The Battle Continues reinforced this message, making people think about how we use and need to protect the extraordinary resources of the waters that dominate this globe.

Tonight Hugh Fearnley-Whittingstall broadcast Hugh’s Fish Fight: The Battle Continues, his follow-up to the influential BAFTA-winning Fish Fight series broadcast in January. Hugh and his team have clearly been very busy over the last 6 months, and not just in securing Hugh a swish new haircut.

You did it! Today John West, the last of the major UK players to resist a shift to sustainable tuna, finally committed to change their tuna. After more than 51,000 emails, a lot of negotiation, some interesting stickering initiatives, and becoming utterly isolated amongst the UK industry, John West have changed their policies.