Cool IT leaders needed to tackle global warming

Posted by jossc — 28 May 2009 at 11:50am - Comments

If saving our climate was a game of poker and all the various stakeholders - our heads of state, the energy industry, environmentalists, etc - were players, there would be one player at the table who hasn't yet shown their cards. The hold-out in this particular game is the Information Technology (IT) Industry, a player who is sitting on a lot of chips in a high stakes game, despite holding a winning hand.

That's why we've launched the Cool IT Challenge - a new campaign that lets you place your bets (and your pressure) on the CEOs of the major IT firms to get off the fence and show some climate leadership.

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About Joss

Bass player and backing vox in the four piece beat combo that is the UK Greenpeace Web Experience. In my 6 years here I've worked on almost every campaign and been fascinated by them all to varying degrees. Just now I'm working on Peace and Oceans - which means getting rid of our Trident nuclear weapons system and creating large marine reserves so that marine life can get some protection from overfishing.

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