Cattle ranching in the Amazon is the single biggest cause of rainforest destruction.
Back at the end of last year, while politicians were talking about the importance of forests in the run up to the Copenhagen Climate Conference, we were busy taking on the single biggest cause of rainforest destruction worldwide – the expansion of the Brazilian cattle industry.
It seemed like it was going to be a pretty tough nut to crack, so we dug in our heels and prepared for a long fight to get lasting change at the heart of the Amazon rainforest.
But sometimes events surprise you. Completely unexpectedly, within months of the campaign starting, and following thousands of Greenpeace supporters taking action, the issue was making serious progress.