Also by ianduff

Since we launched the campaign three weeks ago to get KFC to cut deforestation out of its supply chain, there is little evidence that the Colonel is serious about cleaning up his act. The company continues to deny it has a problem, so we think the time has come to show you just how misleading KFC’s public statement is.

It seems that Sinar Mas hasn’t learnt from last month’s mistakes and is labouring on with a strategy of hiring auditors to distract attention from their ongoing involvement in forest and peatland destruction.

This week Sinar Mas's pulp and paper arm – Asia Pulp and Paper - released a new 'independent audit' that purports to prove that Greenpeace investigations are wrong and our evidence of forest destruction unfounded. The people behind the audit are, shall we say, a little less independent than they claim. Alan Oxley and his consultancy International Trade Strategies Global (ITS) are an Australian outfit who have a track record of working for companies engaged in unsustainable business practices - including logging companies.

This blog first appeared on Ethical Corporation.

Last week saw Sinar Mas, one of the largest conglomerates in Indonesia, come to London for a press conference to try and turn the tables on two years of Greenpeace investigations into their deforestation practices.

The palm oil producer came to explain that they are a responsible company, that they don't destroy rainforests and how the likes of Unilever, Nestlé and Kraft had been mistaken to suspend them from their supply chains.

They claimed a new 'verification exercise' would prove Greenpeace has got it wrong.