Last Thursday somebody on Youtube called "kstr3l" posted a video from his phone of a Shell PR event gone horribly, hilariously wrong. By Friday afternoon it had already been watched 500,000 times, and was making the rounds with the tag #ShellFAIL. Then journalists who had covered the story received a threatening email to cut it out, calling the whole thing an environmental activist hoax and directing people to a website about the company's arctic oil drilling plans.
