Also by jamie

If you were caught selling pirate DVDs, it would be no surprise if you were fined or even sent to jail. After all, you would be breaking the law.

But when companies in Europe buy or sell illegal timber from the last of the world's ancient forests, nothing happens. They won't even have the timber confiscated. Astounding, there are no laws to stop illegal timber or timber products from ending up in your local shops or even in your home.

We haven't made a lot of fuss about the Book Campaign for a while, but it's been slowly simmering in the background and the results have been pretty impressive. Publishers have been keen to adopt forest friendly policies so they use more recycled paper and paper certified by the Forest Stewardship Council, and to date over 40 per cent of UK publishers are on the road to going green.

It's the same every year - each time Christmas comes around, your shelves become littered with cards featuring bedraggled robins and mawkish fireside scenes until they go into the recycling bin. But not this year, because we've cooked up something a little bit different.

I mentioned a few weeks ago that we had been nominated by the good listeners of BBC Radio 4's The Food Programme as part of their annual Food and Farming Awards for our Amazon soya campaign, of which the giant chickens running around McDonald's