Posted by John Sauven -
18 October 2010 at 12:22pm -
Jeff Swartz, CEO of Timberland wrote recently in the Harvard Business Review, 'You can tell a lot about how your day is going to unfold by the number of e-mails that are waiting for you ... On June 1, 2009, they kept coming, and coming, and coming.'
The emails flooding Jeff Swartz's inbox were coming in response to a newly released Greenpeace report about deforestation in the Amazon. The gist of the report was that (a) Brazilian cattle farmers are illegally clear-cutting Amazon rainforests to create pastures, and (b) the leather from their cows might be winding up in shoes - including Timberland's.