Greenpeace UK visited the flagship Apple store in Regent Street on Wednesday to urge Apple to purchase more of its cloud computing energy mix from renewable sources.
Volunteers quizzed the Apple experts at the support desk, handed customers apples made from real coal, hung banners of dark clouds on the front windows and logged display laptops on to the Greenpeace Clean Our Cloud web page.
Data server farms already consume vast amounts of energy and are expanding their energy needs rapidly as computer users store more information remotely. The Greenpeace report How Clean is Your Cloud is a thorough investigation of the implications of this technology.
Local members of Greenpeace in Bristol joined this campaign in London to positively encourage Apple to prioritise clean energy.
Colleagues from Greenpeace International visited other Apple stores around the world to get the message across in a variety of inventive ways.
Facebook has already announced its goal to run on renewable energy which shows that the demands Greenpeace are making of Apple are realistic and achievable.
Over 150,000 people have signed a petition to Apple, Amazon and Microsoft at www.cleanourcloud.com.
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