We had been noticing a lot of John West cans labelled "This product kills more than just tuna" around Bristol recently and it's good to find out today that major progress has been made on the tuna campaign.
John West, the last of the major UK players to resist a shift to sustainable tuna, finally committed today to change their tuna. After more than 51,000 emails, a lot of negotiation, some interesting stickering initiatives, and becoming utterly isolated amongst the UK industry, John West have changed their policies.
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