Nymphs from the Edinburgh’s wilderness occupied stores and shopping centres at the beginning of September 2011. Their heart was soaring because of Mattel, Disney and Harbro’s particular contribution to rainforest destruction to produce toys’ wasteful wrapping! The SOS-vibe came from human indigenous populations, brother trees and their fellow inhabitants (e.g. Macaques), who were the primary victims of such activities.
Magically a yellow & black message appeared on the boxes containing “Barbie”, “Transformers”, “My little pony” and others. All of them had to make a serious decision since… “do we stand from Asia Pulp and Paper (APP)’s blooded profits, or for a more ethical future for our kids?”
The stain stung, awaking headquarters within the turn of the calendar month, thus karma once again favoured a more ethical future, by Mattel, Disney and Harbro dropping APP-sourced paper for a more sustainable source. In the meanwhile, Barbie’s action cost her dearly by losing Ken’s trust.
What vibe will come next from our new-old friends?
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