Greenpeace’s campaign against KFC is making some nice headlines. Hopefully it won’t be too long before the company is forced to take a long hard look at where it is sourcing its packaging.
Activists from Camden and Islington have already visited London outlets to make a meal of KFCs claims of sustainability. If you want to know more about the campaign, I’d suggest you check out their fantastic blogs or visit the campaign webpage.
I want to take a look at the acronym itself; KFC. It is indicative of today’s branding mindset that in a few years a lot of people will only know KFC as those three letters. In the same way that Marathon bars and Opal Fruits are now lost to the ages, public consciousness may well forget what these consonants once stood for.
This presents a real opportunity to suggest viable alternatives. Maybe you could suggest some in the comments. Here’s a few to get started:
- Kitchen-Free Creations
- Kissing Female Cousins (they are from Kentucky after all)
- Keyboard-Focused Campaigning
- Known Fowl Cretins
Phew! It’s not that easy really.
I mean, how does one summarise the antics of this villainous mob into three simple words?
Hopefully our campaign will gain enough traction that it will shame them into altering their current practices before my head explodes.
In the meantime, please get involved and help us stop KFC from Killing Forests Cheaply.
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