Bad Influence: How McKinsey-inspired plans lead to rainforest destruction

On Thursday 7 April 2011, Greenpeace published the report Bad Influence, which explains how giant global consultancy McKinsey & Company have become market leaders in advice on REDD+ (Reducing Emissions from Deforestation and Degradation) schemes.

However, when rainforest countries apply McKinsey's trademarked cost curve to their REDD+ prospects, few, the resulting plans, if implemented, could result in an increase of deforestation and carbon emissions. The report case studies four forest nations where McKinsey have influenced REDD+ plans - Papua New Guinea, the Democratic Republic of Congo, Indonesia and Guyana - plus Greenpeace's key findings.

Below, in detail, are infographics from the report explaining these findings. Firstly McKinsey & REDD+ (below and on p8 of the report) illustrates how the four case studies, were pledged monies by UN Donor Countries, and planned to use these funds.  

Greenpeace’s McKinsey-inspired infographics are also available print-ready, or as artwork toolkits for you to dismantle, adapt and use as your own, in part or full. Read below for details.

The second infographic, shows the 'McKinsey Curve' - a global greenhouse gas abatement cost curve, that is now extremely influential in setting the terms for international carbon reduction regimes:

Download the illustrator and PDF files here:

McKinsey and Redd (37.3MB zip file - PDF and EPS)

McKinsey cost curve (59.4 MB zip file - PDF and EPS)

For more information, read our blog for the full story behind the creation of Bad Influence >> 

Download and read the full Bad Influence report here >>

And please do write to McKinsey now to ask them to stop advising on Forests >>