The UK is the second largest consumer of tinned tuna in the world, consuming the equivalent of more than 778 million tins in 2008 alone. Eating more tinned tuna than anyone else in Europe, the UK accounts for 36% of the EU import market.
Around 70% of the UK’s tinned tuna is sold through supermarkets and 30% through the catering sector. Retailers and suppliers in this country must therefore take considerable responsibility for the global environmental consequences of current fishing practices for tuna.
Slick marketing campaigns may attempt to make tuna fishing look like a quaint cottage industry, but the truth is that the tuna trade is very big business.