Fish Aggregation Devices

Same fish, new business model

Posted by simon clydesdale — 17 August 2011 at 5:40pm - Comments
Skipjack tuna caught by pole-and-line off Flores, Indonesia
All rights reserved. Credit: © Paul Hilton / Greenpeace
Skipjack tuna caught by pole-and-line off Flores, Indonesia

The hubbub has now died down since we announced that John West’s shift completed a clean sweep of change among major players in the UK tuna market. And it’s been a week since Hugh Fearnley-Whittingstall’s Fish Fight: The Battle Continues reinforced this message, making people think about how we use and need to protect the extraordinary resources of the waters that dominate this globe.

Hugh thanks you for changing the UK's tuna!

Last edited 26 July 2011 at 6:43pm

Hugh Fearnley-Whittingstall thanks supporters of both Greenpeace and his Fish Fight campaign for all their emails, phone calls and more, that have led the entire UK tinned tuna industry to drop destructive FADs and commit to being the world's most sustainable tuna market.

Thanks to our supporters sending over 51,000 emails to John West, they have now become the last major UK tuna brand to shift their policy and stop using destructive fish aggregating devices (FADs).

And then there were none: John West changes its tuna to drop FADs

Posted by simon clydesdale — 26 July 2011 at 12:00am - Comments
A Greenpeace activist cuts the lines on a fish aggregating device (FAD) - curren
All rights reserved. Credit: © Greenpeace / Paul Hilton
A Greenpeace activist cuts the lines on a fish aggregating device (FAD) - banned in pockets of the Pacific Ocean

You did it! Today John West, the last of the major UK players to resist a shift to sustainable tuna, finally committed to change their tuna. After more than 51,000 emails, a lot of negotiation, some interesting stickering initiatives, and becoming utterly isolated amongst the UK industry, John West have changed their policies.

A loggerhead turtle swims towards a FAD belonging to a purse seiner ship in the

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