A burnt area of the Amazon rainforest in Itaituba 2, a protected area (Photo: Daniel Beltra)

Seven years? It's a tall order but we have a cunning plan. Together with eight other national campaigning organisations, our Brazilian team have launched an ambitious proposal with a goal of zero deforestation by 2015.

The plan sets out specific targets that could see deforestation drop gradually over the next seven years, pushing for a cut of 25 per cent in the first year compared to figures for 2005/6. It's thinking on a massive scale, but we believe it can be done - with deforestation rates already falling and with a concerted effort it really could happen.