car efficiency

This morning, two activists in Germany climbed the towering VW office building, dropped a banner reading “CO2 - Das Problem”, demonstrating that VW’s boss needs to show more responsibility when it comes to climate change. The climbers were removed, but another Greenpeace activist has since managed to paraglide around the tower - sending the message that the rebellion will continue until VW commits to real climate protection.

After ignoring well over 1,000 comments on its Facebook pages, Volkswagen has found a new tactic: deleting them.

What I love about social media is that you can’t fake it.

For all the hundreds of millions of dollars companies like Volkswagen pump into their advertising machines (for VW it’s a cool £1.5bn every year) they can’t crack social media. And that’s down to one simple reason: they fear honesty. 

Back in September, the Financial Times printed an article claiming that Volkswagen had made a major U-turn in their lobbying position and were now supporting moves to make Europe’s cars greener. Hundreds of you emailed VW to ask if it was true, only to be met by radio silence.