This new video has just been produced by our colleagues on the other side of the pond as a reminder that Kimberly-Clark, the makers of Kleenex, are still ravaging forests in North America to produce their tissues. Read more »

I haven't seen Wall-E yet (Joss tells me it's very good) but it sounds like a cross between Happy Feet and Silent Running - cute creatures and incredible animation bundled up with an environmental message. Now while the intentions of the film makers may have been to push the notion of a cleaner, greener world, the companies sitting between us and them seem to have other ideas and Wall-E is being used to sell all manner of less-than-green products.

In the US, one of these is Kleenex which currently has the little robot appearing on its boxes. As Kimberly-Clark, the company that makes Kleenex, is clearcutting forests to make it, Greenpeace USA thought this was a little odd. In fact, they thought it was the height of iron-e. So, with the help of political cartoonist Mark Fiore, they produced this spoof video.

It's an absolute gift when companies who are being less than kind to the environment have an advertising campaign that, with a few tweaks, can be subverted to expose their dodgy deeds. Such a treat came in the form of the Kleenex 'Let It Out' adverts that have been showing in various countries (here's an example for those who haven't seen it) and the guys in the US and Canada running the Kleercut campaign jumped on it.