Over the past five years, our Kleercut campaign has pressured Kimberly-Clark, (the makers of Kleenex tissues) to help save Canada's Boreal forest.

Today, in what can only be described as 'a tremendous victory for ancient forests' the company has announced a new policy that places it among the industry leaders in sustainability, and which brings the Kleercut campaign to a successful completion. Read more »

Fox News is a strange beast which is at once both wonderfully entertaining and deeply, deeply disturbing. Here in the UK, we're insulated from its 'Day Today gone real' presence (although I'm not so smugly parochial that I haven't noticed our own TV news drifting in a similar direction) and if it weren't for the wonder of YouTube, we might not see it at all.

So a big thumbs up to Rolf Skar from Greenpeace USA who gave an interview this week about the new tissue paper guide they've recently released. The two newscasters get to do a tissue texture test (recycled comes out good), and Rolf valiantly presses on when one says she finds recycled toilet paper "really hard and scratchy". But there are creams you can get for that.

It's an absolute gift when companies who are being less than kind to the environment have an advertising campaign that, with a few tweaks, can be subverted to expose their dodgy deeds. Such a treat came in the form of the Kleenex 'Let It Out' adverts that have been showing in various countries (here's an example for those who haven't seen it) and the guys in the US and Canada running the Kleercut campaign jumped on it.