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25% of top restaurants are serving fish as endangered as the giant panda

Having made a startling movie which has changed the way people think about what’s on their dinner plate, Charles Clover and the End of the Line team have now turned their attentions to restaurants which are still serving endangered fish.

A survey of more than 100 top restaurants conducted for their new guide, fish2fork.com, found that nearly 9 out of 10 were serving at least one 'fish to avoid' from over-exploited stocks. And some of the most critically-acclaimed eateries are among the worst offenders - 7 out of 25 Michelin-starred restaurants visited served species officially listed as endangered on the International Union for the Conservation of Nature's Red List.

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It's Bluefin Tuna. Don't Panic.

Don't Panic, we salute you. (Want more information about Nobu? Have a look here, and sign the tuna pledge.)

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Limited edition sushi*

Bluefin sushi artwork

*Bluefin sushi will only be available for a limited period because bluefin will soon be extinct. © Ultimate Holding Company / Greenpeace

Bluefin tuna is an endangered species, and it's the oceanic equivalent of a tiger, rhino, or panda - yet it is still being served up as expensive sushi in restaurants. In London alone, there are dozens of venues serving up bluefin, although the celebrity hang-out Nobu is probably the most high-profile culprit.

Our politicians have failed on bluefin tuna, they ignore the scientific warnings, and continue to set quotas that are then ignored by the fishermen.

If we want to stop bluefin from becoming extinct in just a few years then we need to take action now.

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Knee-deep in corned beef and sushi

Frances puts her corned beef to one side for a momentFrances puts her corned beef to one side for a moment Frances volunteers for our biodiversity campaigns and is next up in the blog relay, a whistle-stop tour of Greenpeace staff here in the UK. Click here to catch up on the other entries.

People sometimes ask me why I volunteer for Greenpeace. Well, let's see what I do and why.

As a volunteer on the forests and oceans campaigns, my job involves doing investigative research work. The work is pretty varied, and is a combination of doing desk research and getting out and about in the big wide world.

For example, as part of our Amazon work, I've been visiting various supermarkets, looking at whether we can link the beef products on their shelves back to companies who we know are involved in destroying the rainforests. Today, cattle farms occupy nearly 80 per cent of all deforested land in the Brazilian Amazon. Many of the beef products from these farms are sold on the world market. The Amazon doesn't belong on a supermarket shelf labelled as corned beef!

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LA Times: Troubles at the sushi bar - Activists target Nobu in Los Angeles

High-end sushi chain Nobu probably hasn't heard the last of Greenpeace, which has extended its campaign against Nobu Matsuhisa's namesake restaurants to the West Coast.
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Endangered sushi*

Don't choose tuna
Young diners at Nobu get the bluefin message

The newspapers and blog sites have been full of Nobu's bluefin shame over the past week or so. And quite right too. The spotlight of the imminent release of The End Of The Line which features the plight of endangered bluefin, is putting the celebrity-favourite restaurant under increasing pressure.

On Friday Greenpeace ran a full page advert in the London Evening Standard, and the story of celebrities' bluefin backlash has been reported from Hello! to the New York Post. So today seemed an ideal time to pay Nobu's London restaurants a visit too. And that's just what we did.

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Environmentalists target top restaurant Nobu in endangered species furore

"No justicfication for peddling extinction," says Stephen Fry
5 Jun 2009

Top celebrity restaurant Nobu is facing disruption this evening as environmental campaigners have descended on the Mayfair establishment.

The restaurant, owned by Robert de Niro, is currently embroiled in controversy after refusing to stop serving bluefin tuna - an endangered species.

A host of celebrities, including Sienna Miller, Stephen Fry, Elle Macpherson, Alicia Silverstone, Ted Danson and Woody Harrelson, have written to the restaurant saying that they can no longer "dine with a clear conscience" as long as bluefin tuna is on the menu.

Many of the celebrities were stirred to sign the letter after seeing a film on overfishing called The End of the Line, which is released on Monday.

A group of Greenpeace campaigners are outside the Mayfair branch of the restaurant in Old Park Lane with six four-feet fish saying to diners "Don't Choose Tuna".

They are also handing out spoof menus featuring a host of endangered species to diners. These menus feature dishes such as braised polar bear liver, rack of mountain gorilla seasoned with powdered rhino horn and sweet and blue whale tongue.

Actor and writer Stephen Fry said: "It's astounding lunacy to serve up endangered species for sushi. There's no justification for peddling extinction, yet that is exactly what Nobu is doing in restaurants around the world.

"Nobu's customers should be up in arms about this. Nobu must stop selling bluefin tuna and make sure all their seafood - from soups to sushi - comes from sustainable sources."

Willie Mackenzie of Greenpeace said: "Eating bluefin tuna is as bad as tucking into a gorilla burger or a tiger steak. Nobu is serving an endangered species, and they must stop immediately if this animal is to be saved from extinction."

ENDS

Greenpeace press office: 020 7865 8255

www.endoftheline.com

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Nobu - no brainer

Bluefin tuna are as endangered as gorillas or tigers
A detail from today's Evening Standard advert

Update: we visited Nobu London last night to ask why bluefin is still on their menu

The advert above appeared in today’s London Evening Standard, and does so amidst increasing pressure on the swanky Nobu sushi restaurant chain. The issue of course is that Nobu continue to serve bluefin tuna, which is officially listed as an endangered species by the IUCN. That makes it equivalent to serving up gorilla, tiger or rhino on a plate.

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Village Voice: Greenpeace Disrupts Nobu's Saturday Night

This weekend, Greenpeace stopped playing nice with celebrity resteraunt chain Nobu, which persists in serving bluefin tuna, albeit with an asterisk labeling it "environmentally endangered."

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Robert De Niro, what are you waiting for?

Bluefin tuna are as endangered as rhinos and tigers

Bluefin tuna are as endangered as rhinos and tigers

The celeb-favourite sushi restaurant Nobu is back in the media spotlight this week, but with column inches devoted to bluefin tuna rather than A-list diners.

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