A pollack called Colin... what's in a name?

Sticks and stones will break your bones, but names will never hurt you. Unless you're at the fish counter it seems, where the retailers Sainsbury's have 'renamed' pollack as 'colin'.

No, it's not April Fools' Day - apparently customers had a bit of an issue asking for pollack. I guess in much the same way as Uranus started being pronounced 'Yoo-ran-uss' at some point in the last couple of decades to avoid embarrassment and puerile jokes.

Frozen food giant Birds Eye finally bowed to the inevitable today and announced plans to reduce the amount of cod in its fish fingers in favour of Alaskan pollock. Birds Eye has been sourcing cod from the massively overfished Eastern Baltic Sea for many years, and for the past five years scientists have been saying that cod stocks are so depleted that all fishing must stop to give them a chance to recover. Until now Birds Eye has ignored this advice, even though it's already made a similar commitment to stop using cod from the North Sea, which is also seriously overfished.