Brilliant news! Morrisons has announced a new policy on
tinned tuna, committing to stop sourcing fish caught via destructive fishing
methods: this means that now all major UK supermarkets have now changed their policy towards being more sustainable. This leaves John West as the last major supplier left that still needs to change its tuna.
In 2006, we said Morrisons was the worst fish retailer. Now its failing on tinned tuna, just like John West
We had huge success earlier this
month getting both Princes and Asda to clean up their tinned tuna. But the battle
against the butchering of our oceans isn’t over: John West and Morrisons are
still not off the hook (ahem).
Now I'm back in the office and
finally warmed up after yesterday's trip to visit Princes in Liverpool,
I've been able to browse through some of the slogan suggestions which have been
sent in. There are some absolute crackers in the 1,000-plus ideas we've
Update, 9 March 2011: both Princes and Asda have committed to
removing tuna caught using fish aggregating devices in combination with
purse seine nets from their supply chains by 2014.Read more >>
By the time you read this, I'll be at the head office of Princes in Liverpool where a frenzy of sharks is demanding an end (a fin-ish?) to the dreadful fishing methods that kill other marine species like sharks, rays and even turtles which Princes relies on for its tinned tuna.
Bigeye tuna caught in the Pacific. Princes claims to use bigeye tuna from the Indian Ocean
Yesterday, some of my colleagues
met with executives from Princes to discuss the problems with their tinned
tuna. It was the first meeting for several months and certainly since Princes
came bottom of our league table. Needless to say, there was a lot to discuss.