rebranding

Rebranding Adidas to Detox our Water

Posted by Eoin D - 19 August 2011 at 2:02pm - 2 Comments
Greenpeace activists hang up two banners at Adidas Outlet store in Helsinki, rea
All rights reserved. Credit: ©Matti Snellman/ Greenpeace
Greenpeace activists hang up banners at Adidas store in Helsinki

Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas store with huge Detox stickers to rebrand the shop windows and doors.

Article tagged as: actions, adidas, china, Detox, nike, pollution, Puma, rebranding, slideshow, sportswear, successes, toxics, water

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