Slaughtering The Amazon

Another amazing success in our Amazon cattle campaign

Posted by christian — 5 October 2009 at 5:32pm - Comments

Cattle ranched on deforested areas of the Amazon. There's going to be less of this, thanks to you

In what our executive director is calling "a significant victory in the fight to save the Amazon," four of the largest cattle companies in the world are joining forces to ban the purchase of cattle from areas of cleared rainforest in Brazil.

This success is the culmination of our Slaughtering The Amazon campaign, which began back in June. The report which launched the campaign showed that cattle ranching is the single biggest driver of deforestation in the Amazon, and that four-fifths of the areas that have been deforested now have cattle on them.

Are Princes cornering the market in Amazon destruction?

Posted by christian — 25 August 2009 at 4:57pm - Comments

The number 385 on the tin's stamp tells us it comes from cattle company JBS.

Food manufacturer Princes are 'big in corned beef' - that food cupboard staple with a use-by date sometime in the next millennia. In 2007, they were the third largest canned food supplier to the UK.

We've come across Prince's in the past because they sell a lot of canned tuna, but they also sell a lot of corned beef. With all of the Amazon cattle work we've been doing lately we've developed a keen interest in where they get it from, and tins of Princes corned beef are rapidly multiplying around the forest campaign team's office space.

Video: Sarah explains developments in the Amazon

Posted by christian — 19 August 2009 at 4:50pm - Comments

Since we published the Slaughtering the Amazon report, the Amazon cattle campaign has moved rapidly, with shoe companies and cattle producers feeling the pressure from you, and changing the way they do business as a result. In this video Sarah explains the progress we've made so far, and check out for the recent news.

Nike just did it. What are Timberland, Adidas, Reebok and Clarks waiting for?

Posted by christian — 22 July 2009 at 3:52pm - Comments

Cattle ranches on cleared rainforest land. Demand for Brazilian leather is putting pressure on the Amazon, and Nike have today announced a policy that will help protect the Amazon and the climate.

Soon after we released our Slaughtering the Amazon report, Nike got in touch with us. The report showed that demand for shoe leather is one of the key drivers of deforestation in the Amazon, as rainforest is cleared to make room for the expanding cattle ranching industry. So Nike was keen to make sure that their business wasn't contributing to Amazon destruction.

Slaughtering the Amazon: World Bank withdraws loans from Amazon destroyers

Posted by christian — 18 June 2009 at 10:31am - Comments

slaughtering the amazon cover

Slaughtering the Amazon - Cattle ranching is the primary driver of forest destruction in the Brazilian Amazon, with 79.5 percent of deforested land used for cattle pastures.

Just two weeks after our exposé 'Slaughtering the Amazon' showed how the Brazilian cattle industry is decimating the Amazon rainforest, companies and the World Bank are already beginning to sever their links with the slaughterhouses and farms involved.

A rapid response to our 'Slaughtering the Amazon' report

Posted by sarah — 11 June 2009 at 5:02pm - Comments

In the week since the launch of our ‘Slaughtering the Amazon' report the response has been almost overwhelming. In fact, it's difficult to write this, because even as I'm typing it more emails are coming in from our offices across the world, telling us about breaking developments.

Where have your shoes been?

Posted by christian — 10 June 2009 at 10:42am - Comments

Think about what causes climate change. The immediate visual vocabulary that springs to mind is of power station chimneys, jumbo jets criss-crossing the sky, maybe colossal container ships circling the globe. You're probably not thinking of a glossy trainer advert.

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