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London Sushi Awards ban endangered bluefin

sushi award entries by Thomas Lu

Entries at the Milan Sushi Awards earlier in the year (image by Thomas Lu, licensed under Creative Commons Attribution 2.0)

Working at Greenpeace often means that I find myself in some unusual places - inside a nuclear power station, atop an aeroplane or in a palm oil factory. But I certainly never expected to find myself at an international sushi awards ceremony.

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Endangered, but still on the menu

Bluefin tuna

Catch them while you can - endangered bluefin tuna © Greenpeace/Gavin Newman

When we said a few weeks ago that customers of the Nobu chain of high-class sushi restaurants wouldn't be aware that the bluefin tuna being served there was endangered, we never thought they would respond to our complaint in quite such a literal manner. But now diners can clearly see which dishes include tuna from endangered stocks because it's written on the menu. As reported in the Sunday Telegraph and as a result of Greenpeace's investigative work and subsequent discussions with Nobu, customers at the up-market eatery will now be able to clearly identify the endangered species on the menu.

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LA Times: Greenpeace says Nobu, De Niro serve endangered fish

Greenpeace is calling out celebrity chef Nobu Matsuhisa and actor Robert De Niro, alleging that DNA tests show their Japanese fusion chain Nobu is serving critically endangered bluefin tuna at its London eateries.

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Telegraph: Robert De Niro's restaurant chain sells endangered tuna

A Michelin-starred restaurant chain part-owned by the actor Robert De Niro is serving endangered bluefin tuna at its London outlets without telling customers, DNA tests have shown.
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Just say Nobu

Nobu - still selling endangered bluefin tuna

The Sunday Telegraph reports this morning that, thanks to Greenpeace investigative work*, we now know that London’s Nobu restaurants, among the capital’s favourite celebrity hangouts, are serving up endangered bluefin tuna as sushi.

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