Greenpeace representatives in dinner jackets and bow ties were today ejected
from BP's London headquarters after attempting to present the British oil giant
with the first annual "Emerald Paintbrush" award.
Security guards threw
out the smartly dressed protestors after they staged an impromptu awards
ceremony in the lobby of the building.
Greenpeace plans to award the new
prize each year to any company it deems guilty of hiding its environmental
impact with misleading advertising.
During 2008 BP ran a multimillion
dollar advertising campaign announcing its commitment to alternative energy
sources, with slogans including "from the earth to the sun, and everything in
between" and "the best way out of the energy fix is an energy mix." (1)
Greenpeace has obtained a presentation which reveals that the company
allocated 93% ($20bn) of its total investment fund for 2008 for the development
and extraction of oil, gas and other fossil fuels (1). In contrast, solar power
(a technology which analysts say is on the brink of a technological
breakthrough) was set to receive just 1.39% ($0.3bn).
Greenpeace
representatives arrived to hand over the bright green, mounted paintbrush to
group CEO Tony Hayward in person at his office in Holborn, London.
Greenpeace
spokesman James Turner, who presented the award, said:
"You wouldn't
know it from their adverts, but BP bosses are pumping billions into their oil
and gas business and investing peanuts in renewables. They've won the 2008
Emerald Paintbrush award because their slogans suggest that they are serious
about clean energy, while their actions show they're still hell-bent on oil
extraction."
BP is one of the world's largest single corporate emitters.
In 2007 alone the company released over 63 million tonnes of Co2 into the
earth's atmosphere, roughly equivalent to the emissions of Portugal (3).
But while their adverts announce the arrival of a fresh approach, BP boss Tony
Hayward continues to describe alternative energy as "a valuable option for the
future" (4).
The same presentation reveals that BP intended to spend
just $1.5bn this year on all forms of alternative energy - including wind power,
wave, solar, tidal, and biofuels and even including some "efficient" natural gas
projects. This amount represents just 6.8% of their total investment.
Turner continued:
"While scientists around the world are
sounding the alarm over climate change, BP's executives are congratulating their
advertising agency for hiding the true nature of their business. The fact is
that the investment decisions these guys make today will decide the fate of
future generations, and they need to start spending serious money on clean
energy, rather than on slick advertisements."
The investment figures are
listed in a presentation made by BP CEO Tony Hayward earlier this year. They do
not even include the company's investment in a massive oil sands project in
Alberta, Canada, which
represents one of the most carbon intensive forms of energy extraction in the
world.
Greenpeace testing earlier this year also revealed that biodiesel
sold at BP forecourts contains uncertified palm oil (5), which is responsible
for large scale deforestation in South East
Asia. This destruction contributes to massive carbon dioxide
emissions and is pushing animals such as the Orang-Utan to the brink of
extinction.
FOR MORE INFORMATION, PICTURES AND VIDEO CALL GREENPEACE ON
0207 865 8255
NOTES TO EDITORS:
Greenpeace judges also revealed
that the contest had been close. The runners up were as follows:
In
second place: German energy company E.ON, for its "Wind of Change" advertising
series, which "highlights E.ON's unique and progressive stance on renewable
energy". The company also plans to build the UK's first coal fired power station in over 30
years at Kingsnorth in Kent, which would emit the same
amount of Co2 as the 32 least polluting countries in the world combined.
Third place: To Virgin Atlantic, for their shameless attempt to garner
PR for a "biofuel test flight" that in fact involved a single engine of one of
their 747s running on a fuel made partially from coconut and babassu nut oil.
The amount of coconuts needed to power this flight alone ran into the thousands,
and engineers admitted that this fuel would never be a viable alternative to
kerosene for the world's aviation fleet. Bosses at Virgin have also been vocal
supporters of a third runway at Heathrow, a proposal which is set to increase
the airport's capacity from 480,000 flights per year to 702,000 by 2030.
ENDS
Footnotes:
(1) www.bp.com/multipleimagesection.do?categoryId=13&contentId=7044739
2) www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/downloads/I/IC_bp_strategy_presentation_2008_slides.pdf
(3) BP's direct Co2 emissions for 2007: 63,460,000 metric tons
Portugal's emissions, 64.96 m tonnes
(4) www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/downloads/I/IC_bp_strategy_presentation_2008_slides.pdf
Page 79
(5) www.dft.gov.uk/rfa/news&pressreleases/news.cfm?cit_id=230&FAArea1=customWidgets.content_view_1