If this man's tree-top home was in the way of profit, do you think HSBC would really stop the bulldozers?
Update: Thanks to the thousands of emails sent and the videos you made, HSBC have since sold their shares in Sinar Mas.
HSBC's advertising creates a world where this monolithic financial institution truly empathises with the cultural, environmental and deeply symbolic relationships people have with trees and rainforests. It's a make-believe world, of course. The bank's actions speak far louder than the syrupy voiceovers and twee sentiments in their adverts, so just like BP's logo, they're ripe for a makeover. So why not make one of your own?