princes

The hubbub has now died down since we announced that John West’s shift completed a clean sweep of change among major players in the UK tuna market. And it’s been a week since Hugh Fearnley-Whittingstall’s Fish Fight: The Battle Continues reinforced this message, making people think about how we use and need to protect the extraordinary resources of the waters that dominate this globe.

Brilliant news! Morrisons has announced a new policy on tinned tuna, committing to stop sourcing fish caught via destructive fishing methods: this means that now all major UK supermarkets have now changed their policy towards being more sustainable. This leaves John West as the last major supplier left that still needs to change its tuna.

We had huge success earlier this month getting both Princes and Asda to clean up their tinned tuna. But the battle against the butchering of our oceans isn’t over: John West and Morrisons are still not off the hook (ahem).

It's with enormous pleasure that I can reveal that Princes has (finally) got the message that bycatch is killing the oceans and has announced that it will clean up its tinned tuna.