sinar mas

Sinar Mas audit gets lost in the definition of forest

Posted by ianduff — 17 August 2010 at 2:55pm - Comments

This blog first appeared on Ethical Corporation.

Last week saw Sinar Mas, one of the largest conglomerates in Indonesia, come to London for a press conference to try and turn the tables on two years of Greenpeace investigations into their deforestation practices.

The palm oil producer came to explain that they are a responsible company, that they don't destroy rainforests and how the likes of Unilever, Nestlé and Kraft had been mistaken to suspend them from their supply chains.

They claimed a new 'verification exercise' would prove Greenpeace has got it wrong.

Sinar Mas remains a notorious forest destroyer, as its own audit shows

Posted by jamie — 10 August 2010 at 3:48pm - Comments

An important fact about the Sinar Mas group: it is destroying carbon-rich rainforests and peatlands in Indonesia, including endangered wildlife habitat.

If you take away one thing from this post, that's the most important.

Today, the notorious forest destroyer tried to clear its name as it released an audit it commissioned to examine Greenpeace investigations of its oil palm plantations. Ironically, the audit confirms that Sinar Mas has been clearing forests and peatland, but rather than acknowledging this Sinar Mas is trying to hide the audit through a greenwash exercise.

What happened after you left that comment on Nestlé's Facebook page?

Posted by jamie — 10 August 2010 at 10:09am - Comments

Laura from our international office updates on what's been going on since Nestlé's Facebook page went into meltdown.

"Social media: as you can see, we're learning as we go. Thanks for the comments." On 19 March, that was the status message on Nestlé's Facebook fan page - which had already been under siege for three days. The message didn't stay up there for long but it was obviously in recognition of the page administrator's poor handling of the comments and criticisms that had been streaming in since the launch of our KitKat ad spoof.

Those of us following social media/marketing blogs know what happened to Nestlé's online reputation - it quickly became synonomous with words like: "disaster", "kitkatastrophe", "nightmare", "meltdown" and so on. But what did all of those Facebook comments do for Indonesia's rainforests?

How Sinar Mas is expanding its empires of destruction

Last edited 29 July 2010 at 10:15am
Publication date: 
29 July, 2010

Sinar Mas group is notorious for its destruction of millions of hectares of Indonesian rainforest, peatland and wildlife habitat. Two divisions within the group lead the destruction: pulp and palm oil. Recently, the group has diversified into coal.

New photographic evidence, aerial monitoring and field analysis details how the Sinar Mas group continues to clear rainforest containing priceless biodiversity - such as orang-utan habitat - and carbon-rich peatlands, despite public promises it has made to clean up its act.

Download the report:

Will notorious forest destroyer Sinar Mas come clean?

Posted by victoria.chan — 29 July 2010 at 9:59am - Comments

Guest blogger Laura Kenyon from our international office reveals the latest evidence we've collected showing how Sinar Mas breaking its own commitments on protecting rainforests and peatlands.

The short answer: not likely.

In fact, not only will they not be likely to come 'clean', but today we are releasing fresh evidence that Sinar Mas's notorious forest-destroying practices continue unabated and in direct violation of the company's own environmental commitments on protecting forests and peatlands.

'Give APP the boot,' Greenpeace tells PEFC

Last edited 9 July 2010 at 10:56am
9 July, 2010

Greenpeace are asking certification scheme PEFC to stop stalling and drop the under-fire pulp and paper giant APP, who were again exposed earlier this week for pushing orangutans and tigers towards extinction with their destructive logging practices.

PEFC said yesterday that they have asked an auditor to investigate APP, following the publication of a Greenpeace report earlier this week.

HSBC drops shares in forest trashing Sinar Mas

Posted by jamie — 8 July 2010 at 9:21am - Comments

Wahey, you've scored another victory! After receiving nearly 10,000 emails (and seeing some excellent spoof adverts), HSBC has sold its shares in Sinar Mas, one of the worst companies responsible for ripping up the Indonesian rainforest for palm oil and pulp plantations. It's fantastic news (as The Guardian was quick to agree) that has shone a light on the financial side of deforestation. And you made this happen - thanks!

Paper giant caught wrecking tiger and orang-utan habitat

Last edited 6 July 2010 at 2:43pm
6 July, 2010

Orang-utans and tigers are being pushed towards extinction by pulp and paper giant APP, according to a new report released today by Greenpeace.

The report documents the areas on the Indonesian island of Sumatra where APP, part of the notorious Sinar Mas group, are destroying the rainforest.

Among the areas is the Bukit Tigapuluh Forest Landscape, which is one of the last remaining rainforest homes of the critically endangered Sumatran tiger and home to the only successful re-introduction program for the Sumatran orangutan.

Pulping the Planet: just like palm oil, paper threatens Indonesia's rainforests too

Posted by jamie — 6 July 2010 at 9:56am - Comments

Like orang-utans, the future of Sumatran tigers is being jeopordised by the relentless destruction of their habitat by paper giant APP

Even though we've had huge success in turning companies like Unilever, Nestlé and Kraft off palm oil produced by Sinar Mas, that only represents one part of the jigsaw and Sinar Mas is still chewing its way through Indonesia's rainforests.

Palm oil is one of two plantation products which are driving deforestation in Indonesia, paper being the other big hitter. Needless to say, Sinar Mas is up to its neck in the paper business as well and we've compiled new evidence in a report called Pulping the Planet which shows exactly how its pulp and paper operations are threatening the forests just as much as its palm oil business is.

How Sinar Mas Is Pulping the Planet

Last edited 5 July 2010 at 1:57pm
Publication date: 
6 July, 2010

Controlled by the Indonesian Widjaja family, the Sinar Mas group is one of the largest conglomerates in Indonesia engaged in clearing rainforests and destroying peatlands. The group also has significant interests in coal mining, amongst other sectors.

Sinar Mas’ pulp and paper division, Asia Pulp and Paper (APP), is Indonesia’s largest pulp and paper producer.

Download the report:

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