Will H&M make “Detox” the new must-have?

Posted by tracy.frauzel — 13 September 2011 at 10:54am - Comments
All rights reserved. Credit: © Lu Guang / Greenpeace
70% of China's rivers and lakes are now dangerously polluted: manufacturing industry being the main cause

There's a skeleton in H&M's closet. The fast-fashion retailer sells clothes made with chemicals which cause hazardous water pollution around the world, and the only way to stop this water pollution is to come clean and stop using such chemicals for good. As one of the largest clothing groups in the world, a H&M committed to a toxic-free future would set a trend for the rest of the fashion industry to follow.

Greenpeace activists in China ask Li Ning to go Toxic Free in Hong Kong
Greenpeace activists hang up two banners at Adidas Outlet store in Helsinki, rea

Rebranding Adidas to Detox our Water

Posted by Eoin D — 19 August 2011 at 2:02pm - Comments
Greenpeace activists hang up two banners at Adidas Outlet store in Helsinki, rea
All rights reserved. Credit: ©Matti Snellman/ Greenpeace
Greenpeace activists hang up banners at Adidas store in Helsinki

Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas store with huge Detox stickers to rebrand the shop windows and doors.

Create a revolution in your wardrobe - part one

Posted by Louise Edge — 2 August 2011 at 5:01pm - Comments
Daily workers at a denim washing factory in Xintang, China, search wastewater fo
All rights reserved. Credit: © Lu Guang / Greenpeace
Workers at a denim washing factory in Xintang, search wastewater for stones, to create stonewash denim.

Has our Detox campaign made you think about your clothes and their hidden consequences? You may already heart second hand, throwaway fashion makes you ill, and your mantra is quality not quantity. But how else can you align your sartorial and sustainable sides? Here's our first set of tips to help decrease your fashion's footprint.

Wastewater discharged from a denim washing factory in Xintang, Zengcheng, China
Organic Cotton Farmers in India

Puma overtakes Adidas and Nike in race to drop toxic pollution

Last edited 29 July 2011 at 10:13am

For immediate release, 26th July 2011

29 July, 2011

Puma, the world’s third largest sportswear brand, has responded to a
Greenpeace challenge to ‘detox’, by publicly committing to the
elimination of all releases of hazardous chemicals from its entire
product lifecycle, and across its global supply chain by 2020 (1),
putting it firmly ahead of its competitors Nike and Adidas in the race
for a toxic-free future.

Puma’s move comes less than two weeks after Greenpeace launched its 'Dirty Laundry' report, which identifies commercial links between major clothing brands (2), including Nike, Adidas and Puma, and suppliers responsible for releasing hazardous and hormone-disrupting chemicals into Chinese rivers (3).

Nike & Adidas: time to Detox the world’s water

Posted by Louise Edge — 13 July 2011 at 12:25pm - Comments
Detox: which big sports brands will ditch toxic polluters first?
All rights reserved. Credit: © Greenpeace
Detox: which brand will eliminate all toxic chemicals from their supply chain first?

Game on, Nike and Adidas. Greenpeace is calling you out to see which one of you is stronger on the flats, quicker on the breaks, turns faster and plays harder at a game we’re calling Detox. Who’ll be the first to take action and eliminate hazardous chemical discharges from their supply chain? Who will be the champion of a toxic-free future?

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