cattle ranching

Another amazing success in our Amazon cattle campaign

Posted by christian — 5 October 2009 at 4:32pm - Comments

Cattle ranched on deforested areas of the Amazon. There's going to be less of this, thanks to you

In what our executive director is calling "a significant victory in the fight to save the Amazon," four of the largest cattle companies in the world are joining forces to ban the purchase of cattle from areas of cleared rainforest in Brazil.

This success is the culmination of our Slaughtering The Amazon campaign, which began back in June. The report which launched the campaign showed that cattle ranching is the single biggest driver of deforestation in the Amazon, and that four-fifths of the areas that have been deforested now have cattle on them.

Two of Brazil's three biggest cattle companies now back Amazon moratorium

Posted by christian — 17 August 2009 at 1:30pm - Comments

In the latest step forward for our Amazon campaign which began with the publication of Slaughtering the Amazon, Bertin, the world's largest leather exporter, is finally doing the right thing and backing the call for a moratorium on buying cattle from farms responsible for Amazon deforestation.

More good news from the Amazon

Posted by christian — 24 June 2009 at 3:54pm - Comments

In a significant move in the dynamic between beef production in Brazil and deforestation in the Amazon, this week Marfrig - one of the biggest producers of beef products in the world - issued a statement that they will stop buying beef ranched on deforested areas in the Amazon.

Where have your shoes been?

Posted by christian — 10 June 2009 at 9:42am - Comments

Think about what causes climate change. The immediate visual vocabulary that springs to mind is of power station chimneys, jumbo jets criss-crossing the sky, maybe colossal container ships circling the globe. You're probably not thinking of a glossy trainer advert.

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