Tuna: on the brink of extinction

Tuna - one of the world's favourite fish - provides a critical part of the diet of millions of people across the globe. It is also the core of the luxury sashimi markets. But rampant over-fishing is pushing these incredible creatures to the brink of extinction; there simply aren't enough fish to sustain the world's voracious appetite for tuna.

Campaign updates

Nice PR? Princes tinned tuna rebranded

Princes tuna: 'the tin full of sin'

Now I'm back in the office and finally warmed up after yesterday's trip to visit Princes in Liverpool, I've been able to browse through some of the slogan...
Posted by jamie - 22 February, 2011 - 17:40 -

Infographic - destructive tuna fishing

Have a look at this great infographic to understand how ocean destruction can end up in your can. Here's a higher resolution version.
Posted by jamess - 21 February, 2011 - 12:51 -

Sharks ask Princes: if you found Nemo, would you kill him too?

Update, 9 March 2011: both Princes and Asda have committed to removing tuna caught using fish aggregating devices in combination with purse seine nets from...
Posted by jamie - 21 February, 2011 - 09:17 -
Celebrity-favourite sushi restaurant Nobu serves endangered bluefin tuna

Nobu: the celebrity restaurant still peddling endangered tuna

This weekend Nobu Matsuhisa, the eponymous chef behind the celebrity-favourite restaurant Nobu, will be in London. For a mere £260 you could enjoy a unique...
Posted by Willie - 11 February, 2011 - 12:23 -
Bigeye tuna caught in the Pacific. Princes claims to use bigeye tuna from the In

Princes selling endangered tuna for less than £1 a pop

Yesterday, some of my colleagues met with executives from Princes to discuss the problems with their tinned tuna. It was the first meeting for several months...
Posted by jamie - 1 February, 2011 - 19:10 -

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