In response to today’s announcement by Unilever, John Sauven, Executive Director of Greenpeace UK, said:
Greenpeace calls on supermarkets to set meat-reduction targets
People often opt for chicken over beef for environmental reasons. But new Greenpeace research shows that the chicken sold in the UK is a major driver of deforestation, and supermarkets have little idea of the impact this has on forests. Here are the facts.
Eating chicken is thought to have less of an impact on the planet than eating beef. But the truth is chicken can also wreak havoc on the climate. Producing soya to feed the billions of chickens eaten every year around the world has led to forest clearance on an epic scale, accelerating climate change and pushing wildlife into extinction.