Coca-Cola Christmas advert spoofed by Greenpeace
Greenpeace produce spoof Xmas Coke ad showing the scale of ocean plastic
Friday 17 November 2017, London – As Coca-Cola launch their new ‘Holidays are coming’ Christmas TV advertisement, some of the brand’s fans have been viewing a version that’s a little more realistic. In an attempt to take advantage of Coke’s huge PR push at this time of year, Greenpeace produced their own Coke Christmas ad, launched on the same day, highlighting an unfortunate side effect of bottled fizzy drinks.
The video shows a montage of happy family Christmases, with spookily familiar music and lots of subtle signs that all is not quite as it should be. Just out of shot, a red-lit truck casts its rosy glow on the celebrants as it passes by. The final scene shows the lorry, a large dump truck laden with plastic waste, driving across a beach and into the surf, where the Santa-suited driver tips his load into the sea, and throws the Coke bottle he is drinking from after it.
The film’s final message reads:
A truckload of plastic enters the ocean every minute.
Coca-Cola produce an estimated 110 billion plastic bottles a year.
Many of these end up in landfill, on beaches & in the ocean.
Don’t let Coke choke our oceans.
Elena Polisano, Oceans Campaigner for Greenpeace UK, said:
“The world is waking up to the plastic crisis in our oceans. We produced more plastic in the last ten years than during the entire twentieth century, less than ten percent of it gets recycled, and it lasts for centuries, for the sake of products we only used for seconds. Sixteen million plastic bottles enter the environment each day in the UK alone, and many of them end up in our oceans where they choke sea life and gradually break down into plastic dust that spreads throughout the food chain, from plankton to your plate.
“Coca-Cola is the world’s biggest soft drinks producer and the source of over a hundred billion disposable plastic bottles every year. They have the power to change how drinks are packaged, and how that packaging is managed. This Christmas, we’re asking Coke to show some goodwill to our oceans and shrink their enormous plastic footprint.”
A link to the video has been sent to Greenpeace supporters, but it has also been dotted around the internet for Coke enthusiasts, desperate for a sneak preview of Coke’s latest ad, to stumble across.
ENDS
Contact
Greenpeace UK Press Office, press.uk@greenpeace.org or +44 (0)20 7865 8255
Graham Thompson, Press Officer, graham.thompson@greenpeace.org or 07801 212 960
Notes
The Greenpeace video can be viewed and embedded here –
https://www.facebook.com/greenpeaceuk/videos/10154379551579229/
Embed code –
<iframe src=”https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fgreenpeaceuk%2Fvideos%2F10154379551579229%2F&show_text=0&width=560″ width=”560″ height=”315″ style=”border:none;overflow:hidden” scrolling=”no” frameborder=”0″ allowTransparency=”true” allowFullScreen=”true”></iframe>
The video was commissioned by Greenpeace UK and produced by Weekend, a creative production company based in London who offer nose-to-tail filmmaking solutions. Weekend is run by its three co-founders, Joe Churchill (Creative Director), Teddy Powell (Director of Film) and Rebecca Vine (Lead Producer).The film was directed by Jake Churchill of itdrewitself, a studio specialising in telling human stories.
Greenpeace’s campaign to reduce Coke’s plastic footprint began in April 2017 and now covers the US, Netherlands, Africa, China, Canada, Australia, NZ, UK, Turkey, Israel and the Arab World, Malaysia and Singapore
Coca-Cola’s new ad will be screened on Channel 4 this evening.