Iceland Foods and Co-op support UK Deposit Return Scheme

Publication date: 30th November 2017

Other UK supermarkets challenged to follow suit after Greenpeace survey

Wednesday 29th November, 2017: London
Iceland and the Co-op have become the first supermarkets to back a UK-wide bottle deposit return system (DRS) as a way of tackling the growing threat of ocean plastic pollution.

The announcements came in a response to a Greenpeace survey of supermarkets views about the introduction of a UK-wide DRS system. Scotland has already decided to introduce a DRS and England and Wales are currently considering the option.

In response to the survey Iceland stated that it ‘fully supports Greenpeace’s call for the Government to impose a bottle Deposit Return Scheme’. The supermarket chain also offered to host a DRS reverse vending machine within a number of its stores for the Government to trial.

The Co-op described themselves as ‘in favour of creating a deposit return scheme which increases the overall recycling of packaging and significantly reduces litter and, importantly, helps tackle marine pollution’ in their response.

However, all other national supermarkets surveyed, including Tescos, Sainsbury’s, Waitrose, M&S, LIDL, ALDI and Morrissons, were either non-committal or expressed reservations about DRS in their replies to Greenpeace (1).

Richard Walker, Director for Sustainability at Iceland Foods
, said:

“Every minute, a truckload of plastic waste enters our oceans. In Britain, we are failing to recycle up to 16 million single use plastic bottles every day.

“This cannot carry on. It is causing untold damage to our oceans and wildlife. It is also a ticking time bomb for humanity, since we all ultimately depend on a healthy ocean environment for our own survival.

“Deposit Return Schemes work. In Norway theirs has led to 96% of all bottles being returned, with similar results in other countries that have adopted a DRS. Britain urgently needs to do the same.

“Introducing a DRS may well add to our costs of doing business. However, we believe it is a small price to pay for the long term sustainability of this planet. I urge all other retailers to do the right thing and follow suit.”

Jo Whitfield, Retail Chief Executive, Co-op,

“We are committed to ensuring all of our own packaging will be recyclable and we are firm supporters of initiatives designed to boost recycling levels.  The Co-op is in favour of creating a deposit return scheme which increases the overall recycling of packaging and significantly reduces litter and, importantly, helps tackle marine pollution.”

She added: “We look forward to working with others, including government, local authorities, manufacturers and other retailers, to help design a scheme that delivers in all these areas.”

Greenpeace campaigner Louise Edge

It is possible to prevent throwaway plastic polluting our rivers and oceans, but to achieve this we really need companies to step up to the plate,

“That’s why it’s brilliant to see Iceland and the Co-op coming out in favour of deposit return schemes – one of the tried and tested solutions needed to end the ocean plastic pollution crisis,

“Iceland and Co-op have shown some vision and set the standard – now its time for other companies to follow suit and start publicly backing deposit return schemes.”



Greenpeace UK press office – 020 7865 8255 or


Keith Hann, Director of Corporate Affairs 01244 842228 / 07831 521870 /


Craig Noonan, Head of Retail PR 07702 505439 /


For the full text of all other replies from supermarkets received by Greenpeace, please see here