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Activists dressed in green boiler suits mop the floor outside Luxembourg’s pension fund. They place yellow hazard A-board floor signs nearby that read “Caution green wash” with a symbol of someone slipping over. Blog

Greenwash: what it is and how not to fall for it

With more of us taking steps to protect the planet, some companies would rather play pretend. Greenwashing lets them boost their sales and public image but continue using environmentally-harmful practices.