BP rebranding turns out to be surprisingly popular

Posted by christian — 3 June 2010 at 4:10pm - Comments

The first weekly winner from our logo competition, by Ken Cool.

Man, if I'd know our competition to redesign BP was going to be this successful, I'd definitely have chained a couple of volunteers to computers in the basement to deal with all the entries. (Want to volunteer with us, by the way?) As it is, I've spent a solid two weeks staring at a laptop screen downloading, saving, converting to JPEGs, typing into spreadsheets... I want my life back, as Tony Hayward might say.

Nah, only kidding. It's been great, and the reason it's been such an amazing couple of weeks is that the quality of the entries is so staggeringly, mesmerisingly, awesomely high. I think it's fair to say that every entry, from the sublime, to the ridiculous, has something about it which is great. Maybe it's the idea, or an amazing level of design skill. Maybe it's the dark humour that many of the logos show - or maybe it's the heartfelt plea for a different way of doing things. A picture, as they say, is worth a thousand words.

A brief recap: we launched two weeks ago, when our intrepid climbers shinned up the front of BP's London headquarters to hang a 'British Polluters' flag off their pole, we placed a national newspaper advert to invite people to redesign BP's logo to one more befitting an oil giant investing in Tar Sands and trashing the gulf of Mexico, and opened the competition website for business.

Since then, Twitter has been aflame with people sharing their favourite entries and talking about the competition. And it's worked well - We've now had around 700 entries to the competition. We've been on the front page of the Adbusters website, (which I think means I'm now cool, for possibly the first time in my life), on the Huffington Post, and on many other blogs and websites. The Saturday Guardian here pulled out a few of the redesigned logos to illustrate a box about the trashing BP is getting online, as part of a double page spread about the oil slick.

All of this has been getting the message about tar sands out to the web, as you can see from this rather helpful comment from the well-regarded owner of the LogoDesignLove blog. He writes - 

The Greenpeace campaign is another way to spread knowledge about what’s happening. For instance, I’d be none the wiser about "tar sands" if it wasn’t for this initiative ... Call it wishful thinking, but I like to believe that negative public opinion can help sway these energy giants towards a focus on renewable sources.

Cool. It's nice when it all works.

Meanwhile, our Flickr pages - where the logos are hosted - have been getting some pretty serious traffic. Yesterday we had 157,000 visits to our Flickr account, the day before 160,000. Totalling up the visits we've had in the past two weeks we're now pushing a million. And that's... just... insane...

Mainly this is way bigger than us - it's about you. And with that in mind I'm delighted to announce the first weekly winner! Each winner gets a Greenpeace goodie bag containing a selection of exciting GP paraphernalia, including exclusive T-shirts, CD's and the like.

What were we looking for in the weekly winners? Well, they were picked by the campaign team looking for something that caught the eye. Our own views are clearly massively inadequate when it comes to judging what's good design, so we just picked stuff we thought was cool. 

The first weekly winner (which you can see at the top of the post) comes from Ken Cool. (While it has been a fortnight, we got a bit overwhlemed with entries, so we'll have a mid-week winner next week to get back on schedule.)

Congratulations Ken! We really liked the design - it's clear but makes a very clear point at the same time. A goodie bag will be winging it's way to you very shortly.

If you want to be part of the competition, you've got until the end of June to get your ideas in. Enter here: www.greenpeace.org.uk/bp

About Christian Hunt


Sea ice geek, former web editor at GP.

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