This morning, starting at 5.30am, teams of Greenpeace volunteers have been shutting down BP stations across London. We aim to close dozens down this morning.
The teams - each named after an animal threatened by BP's reckless oil exploration - fanned out across the capital in their electric and hybrid cars, going station to station and disabling the pumps.
Why today? Because BP is expected to announce later the appointment of Bob Dudley as the company's new head to replace the gaffe-prone Tony Hayward, who led BP during the disastrous Gulf of Mexico oil spill.
We want to send a strong message to BP's new boss to ditch the spin and actually move 'beyond petroleum'.
But there's more. This is also about realizing what we can achieve if we set our minds to it.
We can end the oil age. We already have the tools we need to leave it behind and move towards a clean energy future. All that's missing is the determination to make it happen fast.
Over the coming months we'll be calling together to "go beyond oil". There will be many actions to get involved in, from lobbying politicians to transforming our local communities.
Today we're asking you to take a first step, and help push for the strongest possible European law on fuel quality.
BP and other oil lobbyists are hard at work trying to water down the Fuel Quality Directive which hopes to set limits on how much of the dirtiest, most polluting fuels can be imported here and put in our tanks.
So while teams of volunteers are out on the streets of London stopping BP selling its fuel, we can all help curb the company's ability to cause further damage to the environment - whether in the Gulf of Mexico or the Tar Sands of Canada.
Write to transport minister, Theresa Villiers, to make the UK support a European law which restricts imports of the most damaging fuels. Together we are louder than the BP lobbyists.