CarrotMob in the UK

Yay - the CarrotMob's coming to London! If you're confused as to my sudden outburst of joy, you'll be happy to know that some people have come up with a plan to save the planet where everyone wins (including businesses). CarrotMob has turned consumerism on its head for the benefit of the environment.

Let me explain, local businesses are offered the incentive of being mobbed by hundreds of shoppers - if they agree to make their establishment more energy efficient from their takings on the mobbed day. The best way to do this is to choose the business that promises to use the largest share of their takings to green up. So businesses compete with each other for our custom by committing to using a larger share of their profit for energy efficiency, which can help cut down on our dependency on fossil fuels like coal.

The first CarrotMob in the UK is quite fittingly in a pub in Old Street on Tuesday 16th September, which has agreed to invest 20 per cent of our beer money in energy efficiency upgrades and up to 30 per cent if we spend over a certain threshold on the booze. The party starts at 6pm in Redchurch Bar, which you will know if you’ve been to Brick Lane for a curry. I’ve attached a map below just in case. See you there!

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