Early this morning climbers from Greenpeace International scaled the European HQ of computer giant Apple in Cork, Ireland challenging Apple to clean up its act and stop powering their iCloud with dirty coal. The very public message covering 15 metres by 5 metres across the glass roof of the HQ asks the company to ‘Clean Our Cloud’.
Alongside the roof protest, a number of Greenpeace International activists greeted the 2000 Apple employees as they made their way into the building to explain why Greenpeace was demonstrating against Apple.
Yesterday we released the How Clean is Your Cloud? report that showed that Apple, along with Microsoft, Amazon and other technology companies, are investing in a new generation of data storage centres that are to be powered mostly by dirty fuels like coal.
The irony here in Cork is that Apple’s HQ is powered by renewable energy sources. The much needed jobs this HQ provides to the local community are also increasing the jobs in the Irish renewable energy sector. Apple has shown it can power with clean energy in Cork, it is now time to clean up globally.
You can take action along with them to call on Apple, Microsoft and Amazon to Clean Our Cloud!