Impossible Hamster crushes all before it

Posted by christian — 25 January 2010 at 9:41am - Comments

Is economic growth at the root of the environmental challenges we're struggling to get to grips with? That's a central tenet of the diagnosis for the 100 Months campaign from our hipster friends at the New Economics Foundation.

But how to illustrate this argument? Enter: The Impossible Hamster, twitchy growth-based anti-hero. nef have also produced a report, Growth Isn't Possible, and so both boxes of the modern campaigning strategy are very much ticked: solid research backed up by meme-hugging hamster video.

So, what do you reckon? Is growth the key problem? And does the hamster take your fancy as the unlikely hero of the fightback?

I absolutely love that video! It's so clever and very true!

I absolutely love that video! It's so clever and very true!

its nice illustration and hope our world wont be like that

About Christian Hunt

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Sea ice geek, former web editor at GP.

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