London commuters discover what Dove is doing to the rainforests

Posted by jamie — 23 April 2008 at 3:15pm - Comments

Greenpeace's Dove advert in Blackfriars station

The orang-utans may have retreated from Unilever's premises for the time being, but our campaign to protect Indonesia's rainforests from the expanding palm oil industry has only just started. As well as an advert appearing in today's edition of the Times, commuters at Blackfriars tube station in London this morning saw some of our special 'Dove' adverts alongside the escalators. Blackfriars is the nearest station to Unilever's London headquarters, so a large number of their staff should have seen them on their way into work. Watch the video below for a taste of what they saw.

It's also been spreading across the internet. The video, mocking Dove's own Onslaught film, has racked up over 65,000 views on YouTube in less than 48 hours; making it to the front page of Digg will have played no small part in that. Elsewhere, photos have started to come in to our Flickr group (find out how to add yours) including one from a mountain top in Malaysia of all places, a country which has precious little rainforest left partly due to the growth of its palm oil industry. And Matt Pollack from South Africa has helped out by setting up a 'Stop Dove' Facebook group - go and join, then invite all your friends.

Meanwhile, Unilever's position hasn't changed since Monday when representatives told us that they wouldn't be "bounced" into making a decision on either changing their palm oil suppliers (we want them to stop trading with those companies which are clearing away Indonesia's rainforests) or an immediate moratorium on expanding oil palm plantations into forest areas. They will consider our demands and get back to us within a few weeks but until they do (and with a response that adequately addresses our concerns), then the campaign will continue.

Make sure you've emailed Patrick Cescau, CEO of Unilever, telling him to stop destroying rainforests to make soap.

About Jamie

I'm a forests campaigner working mainly on Indonesia. My personal mumblings can be found @shrinkydinky.

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